Written on February 4, 2020
This FW2020 Collection release is filled with what my life needs most of at the moment, simplicity. In a world full of constant fluster, “the next big thing” flashing in your face or as you scroll through your feed, can you ever keep up? It took some time but I’ve realized, nope, nope I can’t keep up. And that is why instead of consistently chasing the next season, catching up to buyer’s schedules and trying to come up with new designs, this collection just came to me and brings the essential pieces I’ve needed and know every daph. women will find it essential. And all that is thanks to the Beautiful Blur that life can throw at you everyday.
Honestly, I’ve been a bit selfish. I’ve been sitting on these designs for over a year putting samples to good use and performing tried and true tests on the functionality and design. I’ve exposed myself to flashy colors and new trend looks but in my heart of hearts these colors felt right to me and our brand. They are rich, bold, elegant and enriching, I love them.
Photo from VOGUE.